Proposed U.S. Overtime Rules Bad for Small Businesses?
By (Elizabeth Lewis) on Tuesday, July 7, 2015There has been much talk recently about the proposed federal rules in the U.S. regarding overtime pay. Many observers are confused about exactly who would...
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Image sizes and types for PrestaShop’s default template
By (Julie Liu) on Tuesday, July 7, 2015Our first instinct when we plug in a new electronic toy is often to personalize it, from adding our own background image or customizing the homepage icons. The...
View Article5 Keys for Building a Global Ecommerce Site
By (Gagan Mehra) on Tuesday, July 7, 2015In “Language Translation Tools for Ecommerce Sites,” my post in June, I described translation tools for different types of ecommerce platforms. But building a...
View ArticleFree and Easy Returns Build Customer Loyalty
By (Armando Roggio) on Wednesday, July 8, 2015Shoppers have generally come to expect online stores to offer returns, refunds, and exchanges for items that are defective, damaged, or otherwise not as...
View ArticleIncrease Sales by Removing Gender-specific Elements
By (Pamela Hazelton) on Wednesday, July 8, 2015Many major brands successfully market gender-specific products. Most of these items rely on trigger words and colors to make them stand out. For example,...
View ArticleCanada: Opportunity for U.S., U.K. Ecommerce Merchants?
By (Marcia Kaplan) on Thursday, July 9, 2015Canada is the top choice of 84 percent of U.S. merchants who sell cross-border, according to the 2014 Multichannel Merchant Outlook report. Obvious...
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How can you start using A/B testing on a site with low traffic?
By (Kate Robinson) on Thursday, July 9, 2015Today we’re pleased to bring you an article by Alix de Sagazan, the cofounder of AB Tasty, leaders in A/B testing and personalization. She explains to us...
View ArticleOnline Retailer’s Guide to Photo Copyrights
By (Armando Roggio) on Friday, July 10, 2015Using product or lifestyle images on an ecommerce site without permission from the photograph’s creator or copyright holder is a crime that — in the ...Read...
View ArticleSEO: Header Navigation Critical to Success
By (Jill Kocher) on Friday, July 10, 2015Search engine optimization relies heavily on site-wide navigational elements to broadcast authority signals to the search engines. Pages linked to in the...
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Changes for the week ending 2015-07-12
By (Sami Fiaz) on Monday, July 13, 2015Changes for the week ending 2015-07-12v2.0: Support for zero dollar transactions with the new PayPal Express integration.v2.0: Fix for the new PayPal Express not...
View Article10 Online Backup Services for Small Businesses
By (Sig Ueland) on Sunday, July 12, 2015For small businesses, online backup services offer more than just storage space in the cloud. Complete solutions provide a variety of features to protect your...
View ArticleThe Importance of Transparency in Cross-Border Transactions
By (Kate Robinson) on Monday, July 13, 2015In today’s post, we welcome Diane Callihan, Marketing Content Strategist for Bongo International, a FedEx company. She’s going to shed some light on the...
View ArticleA Guide to Google Analytics Benchmarking, for Ecommerce
By (Kunle Campbell) on Monday, July 13, 2015Benchmarking is an insightful tool in Google Analytics. It compares your site’s performance to previous results and to your industry’s average. It provides...
View ArticleYour Content Marketing Is a Joke (Or It Should Be)
By (Armando Roggio) on Tuesday, July 14, 2015Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using...
View ArticleLanguage Translation: Machines vs. Humans
By (Gagan Mehra) on Wednesday, July 15, 2015This is my third article in a series on operating an ecommerce business in multiple countries. In “Language Translation Tools for Ecommerce Sites,” I...
View Article20 PrestaShop features you haven’t discovered
By (Julie Liu) on Thursday, July 16, 2015Did you know that PrestaShop’s native software has over 300 features? Whether you’ve been using our software for years or just opened your online store, we’d...
View ArticleIgnite 2015 Keynote Speaker: ‘Tsunami’ of Omnichannel Ecommerce Coming
By (Kerry Murdock) on Thursday, July 16, 2015The inaugural conference of Practical Ecommerce, Ignite 2015, will occur in Dallas, Texas on Sept. 16 and 17. A keynote speaker at that conference is...
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Themes vs Custom development: Why templates are awesome
By (Julie Liu) on Friday, July 17, 2015There are countless way to decorate and design your online shop. You can use the default template that comes included with the software, purchase a theme from...
View ArticleHow to Determine Email Frequency, for Maximum Revenue
By (Carolyn Nye) on Friday, July 17, 2015I am frequently asked by ecommerce merchants, “How often should I be sending emails?” I nearly always give the same response, “It depends.” In fact, most...
View Article7 Ways To Improve Ecommerce Category Filters
By (Armando Roggio) on Friday, July 17, 2015Filtered navigation, which narrows search results or listings on a product category page, may help online shoppers quickly find or discover products,...
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